Rachel Pether, Head of the Middle East at 3iQ, was recently interviewed on FINTECH.TV by Johny Fernandez to discuss how Abu Dhabi and the Abu Dhabi Global Market (ADGM) are navigating the ongoing conflict in the region, while continuing to support innovation in digital assets.
In the interview, Rachel explains that while there was initial nervousness driven by media coverage and uncertainty, sentiment on the ground quickly shifted. She highlights how Abu Dhabi’s preparedness, stability and coordinated response helped reinforce a strong sense of safety and continuity for both residents and the business community. Within ADGM, proactive outreach and ongoing engagement have ensured that companies feel supported, with activity largely continuing as normal.
The conversation also explores the digital asset ecosystem in the UAE, which Rachel describes as far broader than cryptocurrencies alone. She emphasizes that the region views digital assets as part of a larger financial and technological transformation, with continued regulatory commitment from both ADGM and Dubai’s VARA. Despite regional tensions, the overall approach to digital assets has remained consistent, with ongoing ecosystem growth and industry participation.
Rachel also discusses how digital assets fit into Abu Dhabi’s long-term economic strategy. Government-led initiatives aimed at diversifying the economy are placing increasing focus on fintech, digital assets, and related sectors, with significant projected contributions to GDP, job creation, and investment over the coming years.
Finally, she shares insight into 3iQ’s recent launch of a multi-strategy digital asset fund in partnership with a regional wealth fund. Framing the current environment as a short-term stress rather than a structural shift, Rachel underscores 3iQ’s long-term conviction in the region and its decision to continue investing and expanding its presence in Abu Dhabi.
Watch the full interview here:
